Emirates and Real Madrid: A New Campaign of Excellence
Dubai, UAE: 27 May 2025 – When a world-class airline meets a world-class football club, the result is more than just a partnership – it’s a celebration of shared values and the relentless pursuit of excellence. Today, Emirates and Real Madrid have launched a bold new brand campaign, built on the idea that in a world full of choices, fans deserve more than ordinary. The message is clear: “Don’t choose the ordinary – choose better.“
The campaign stars some of football’s brightest talents, including Kylian Mbappé, Jude Bellingham, and Brahim Díaz, who appear alongside Emirates’ iconic cabin crew. Through cinematic visuals, the campaign invites fans worldwide to witness what happens when the “magic” of premium air travel meets the glory of elite football performance.
With Emirates, choosing to “fly better” means experiencing industry-leading in-flight comfort, world-class products, and superior travel services to over 140 destinations hubbed through Dubai. Aligning this with Real Madrid—a name synonymous with prestige, passion, and global legacy—the campaign underscores a mutual commitment to pushing limits and delivering extraordinary experiences.
Central to the campaign is a shared philosophy across both institutions: “Excellence is not a destination, it’s a continuous journey.” The ad skillfully blends striking visuals from both the world of aviation and the football pitch, drawing symbolic parallels between teamwork, drive, and relentless ambition. Whether in the sky or on field, both Emirates and Real Madrid demonstrate what it really means to aim higher.
The campaign is currently making waves across major social media channels, featured on the official Emirates and Real Madrid platforms including Facebook, Instagram, Twitter, and YouTube.
This collaboration is not new. Emirates has been a proud partner of Real Madrid since 2011 and became their jersey sponsor in 2013. Their extended partnership, which now continues through 2026, marks the longest jersey sponsorship in La Liga history.
In another standout moment from their partnership, Emirates earlier this year revealed a spectacular special livery on one of its Boeing 777 aircraft, adorned with the images of top Real Madrid players including Kylian Mbappé, Vinicius Junior, Luka Modric, Jude Bellingham, Lucas Vázquez, and Federico Valverde — a flying symbol of their alliance.
For further details and to experience the campaign firsthand, visit emirates.com.
Team V.DIR-EM-UAE
