Saudi Tourism Unveils Innovative Campaign Showcasing Local Creative Talent and Industry Transformation

Saudi Tourism’s Latest Campaign Sets New Benchmarks for Local Creativity Zeina Tabbara, Media & Brand Strategist based in the MENA region, recently spotlighted a remarkable development in the Saudi tourism sector: the launch of a new campaign by the Tourism Development Fund (صندوق التنمية السياحي) that is redefining industry standards. “It’s not about what you hear, it’s about being here!” This is the potent message at the heart of the initiative, crafted to showcase the unmatched creativity and ambition found in the Saudi market. According to Tabbara, the campaign is a “showcase of Saudi creative talent setting new benchmarks, with creativity rooted in both local and regional collaboration.” The campaign stands out thanks to the collaborative efforts of distinguished teams and talents across the Kingdom and the region. Key contributors include: Advertising Agency: Habbar, a legendary Saudi creative agency Creative Director: Yara Murad Associate Creative Director: Norah Al-Towairqi Production Company: Truffle.Film Executive Producer: Michel Abou Zeid Director: Aziz Aljasmi From concept to execution, the campaign demonstrates a harmonious blend of local authenticity and world-class execution. Close partnerships between local creatives and regional players have injected both authenticity and sophistication into the messaging, ensuring that Saudi’s unique identity and vision are communicated to both local audiences and the international market. The campaign has already drawn significant attention and positive response from professionals across the MENA region, who have noted its boldness, quality of production, and the way it captures the dynamic spirit of Saudi’s ongoing transformation. As the Kingdom continues its path towards Vision 2030, initiatives like this underline a key message: Saudi Arabia is not just a destination to observe, but one to experience. With creativity at the forefront and strategic collaboration at every level, the Saudi tourism industry’s latest efforts promise to continue setting new standards for the region and beyond. Team V.4-LKDN-UAE