Aleph Reaches Major Milestone with SMC Media Investment in Middle East Today marks a pivotal moment in Aleph’s history, as the company announced a major milestone: a strategic investment from SMC Media, reinforcing Aleph’s expansion in Saudi Arabia and the broader Middle East. This development is the product of hard work, vision, and execution from the dedicated Aleph team, and it signals a new chapter in the company’s growth strategy. SMC Media, known for its strong presence in Saudi Arabia and the Middle East, has chosen Aleph as a key partner, underlining both organizations’ commitment to boosting digital advertising capabilities and providing value in the region. This collaboration is set to generate significant synergies for both parties, leveraging Aleph’s innovative solutions and SMC Media’s robust market position. Several Aleph leaders have played instrumental roles in making this partnership a reality. Among those recognized for their outstanding efforts are Juan Manuel Ruiz (CFO), Silvia B. Rodriguez (Global SVP Tax), Carolina Mallmann (Global Legal Director), Victoria Hitce (CLO), Ignacio Vidaguren (COO), and Mohamed Megahed (MD Middle East). Aleph CEO Gaston Taratuta stated:“Today marks an important milestone in Aleph’s history. The hard work, vision, and execution of the incredible team I collaborate with have led us to this moment. SMC Media holds a strong position in Saudi Arabia and the broader Middle East. Their strategic investment in Aleph, along with our alliance to work together in the region, is set to create significant value for both entities. Great work from our CFO Juan Manuel Ruiz, Silvia B. Rodriguez, Global SVP Tax, Carolina Mallmann, Global Legal Director, our CLO Victoria Hitce, our COO Ignacio Vidaguren and our MD in the Middle East, Mohamed Megahed.” This milestone partnership positions Aleph for further expansion and innovation, as the company continues its mission of connecting digital marketing solutions with emerging markets. Team V.4-LKDN-UAE










