MENA AdTech Council Unites Regional Leaders to Drive Digital Innovation and Collaboration

AdTech of Arabia: Launching the MENA Region’s Founding CommitteeToday marks a significant milestone for the future of AdTech in the Middle East and North Africa (MENA). AdTech of Arabia, a newly formed council, proudly unveils its Founding Committee, comprised of some of the region’s most influential digital leaders. United by a common vision, their mission is clear: to elevate the standards, knowledge, and innovation of AdTech across MENA.Bringing together decision-makers from the largest agencies, brands, and technology powerhouses, the Founding Committee is set to shape not only how digital advertising operates today, but also how it will evolve for tomorrow’s challenges.Meet the Founding Committee MembersThe committee features respected figures from across the region, with expertise spanning performance, operations, digital out-of-home, retail media, and technology: Mazen Mroueh, Head of Performance & Operations – Publicis Media (UAE) Aladdin Abukhalaf, VP of Revenue – MiQ (UAE) George Achkouty, Regional Unit Business Director – OMD MENA (UAE) Saurabh Shukla, Head of AdTech & Retail Media – Landmark Group (UAE) Yasmine Al-Turk, Advanced DOOH & Digital Lead – WPP Media (UAE) Alaa Alsweileh, Head of Digital – Samsung Electronics (UAE) Hammad Benjelloun, CEO – AiOO Tech (UAE) Osama N. AlDuwaik, Product Experience Manager – STC (KSA) Nabil Sleiman, Head of Marketing Communications – Almarai (KSA) Nour Eldin Saleh, Managing Director – Initiative (Egypt) These leaders bring decades of hands-on experience to the table, setting out to push the boundaries of digital transformation, unlock market insights, and establish new standards for innovation and best practices.A Platform for Collaboration, Knowledge, and GrowthThe formation of this committee is more than a symbolic gesture. It represents a practical commitment to fostering collaboration, sharing market analysis, publishing insightful articles and studies, and holding impactful podcasts. AdTech of Arabia aims to become the authoritative forum for advancing the regional AdTech narrative, connecting the ambitions of agencies, brands, and tech players.Setting the Future in MotionAs stated by the founding announcement, these experts are “shaping how digital advertising works today, and how it must evolve tomorrow.” Their efforts are set to directly benefit brands, agencies, and consumers across the Middle East, setting benchmarks and establishing a unified voice for the region on the global AdTech map.Stay tuned as AdTech of Arabia rolls out its upcoming initiatives and continues to drive progress across MENA’s digital economy.Team V.4-LKDN-UAE