Carrefour Transforms In Store Advertising With Real Time AI Powered Retail Media

How AI Turned Carrefour into a Real-Time Advertising Platform Artificial Intelligence (AI) is having a transformative impact across industries, and retail media is no exception. In a groundbreaking activation, Carrefour stores in the UAE, operated by Majid Al Futtaim, partnered with Publicis Groupe Middle East, Haleon, and Advertima to redefine in-store advertising—turning brick-and-mortar outlets into real-time digital advertising platforms. Revolutionizing In-Store Advertising This initiative, led by Mazen Mroueh, is considered a global first in retail media. Using powerful AI technology from Advertima, Carrefour has created an environment where ad targeting and delivery happens in real time, directly inside the store—much as it does online, but with the tangible context of in-person shopping. AI-Driven Results The pilot campaign achieved impressive outcomes: 68% uplift in sales 79% targeting accuracy 44% reduction in media spend waste These results mark a paradigm shift in what is possible for physical retail spaces. By leveraging AI, Carrefour brought the agility and precision of digital ads to the real-world shopping aisle. How Does Real-Time In-Store AI Advertising Work? Advertima’s technology utilizes computer vision and AI models to analyze shopper profiles, behaviors, and demographics (like age group and gender) anonymously and in real-time. This enables brands to display highly relevant digital content on in-store screens at the most optimal moment, ensuring that the right message reaches the right customer. By dynamically serving content, brands can measure the impact instantly—tracking interactions and conversions, adjusting messages on the fly, and ultimately delivering measurable ROI that outpaces traditional in-store advertising. The Impact for Brands and Shoppers For brands, this technology is a game changer. They can now achieve much higher accuracy in targeting and reduce wastage compared to broadcast methods. For shoppers, the experience becomes more personalized and relevant—redefining the role that physical stores play in the media mix. As Mazen Mroueh said, “This approach bridges the gap between physical and digital advertising, offering brands agility and measurable impact like never before inside the store.” Setting a New Benchmark in Retail This strategic collaboration between Majid Al Futtaim, Publicis Groupe Middle East, Haleon, and Advertima positions Carrefour UAE at the forefront of retail innovation. By harnessing real-time data and AI-driven insights, Carrefour has set a new benchmark for global retail media—paving the way for a future where every store can become a dynamic, measurable media platform. Team V.4-LKDN-UAE