M+C Saatchi Sport & Entertainment Boosts Regional Leadership with New PR Director Appointment
M+C Saatchi Sport & Entertainment Middle East is making waves in the industry with a significant leadership hire, marking another step in its regional expansion strategy within the sports, culture, entertainment, and events communications sector. The agency has announced the appointment of Scott Grayston as its new PR Director for the Middle East, a move that promises to inject substantial expertise into its operations.
Grayston comes from 160over90, where he played a key role in formulating communications strategies for major global sporting events and partnerships. His portfolio includes working with high-profile sports properties such as the FIFA World Cup Qatar 2022, Formula One, SailGP, and the Indian Premier League. With a background rooted in journalism, brand partnerships, and strategic communications, Grayston is recognized for crafting impactful storytelling that resonates with sports and entertainment audiences.
In his new role at M+C Saatchi Sport & Entertainment Middle East, Grayston will guide the agency’s PR initiatives, collaborating closely with senior leadership to devise and implement communication strategies designed to engage audiences across the region and beyond. He will work alongside Amanda Fox-Pryke, who directs the agency’s operations and overall strategic marketing communications to boost the PR capabilities for prominent projects and brands in the Middle East.
Lloyd McMillan, Managing Director of M+C Saatchi Sport & Entertainment Middle East, warmly welcomed Grayston’s integration into the team. “His deep industry knowledge and expansive network within the Middle East’s sports and media landscape will enable us to transform brand activity into compelling stories that capture attention across key media and cultural touchpoints,” remarked McMillan.
Grayston, expressing enthusiasm for his new position, stated, “I’m excited to join the team amid a period of significant momentum for the agency, particularly as it continues to build out its integrated communications capabilities following recent regional developments.”
This appointment aligns with the agency’s broader ambitions in the Middle East, highlighted by strategic initiatives such as the acquisition of DUNE | 23, designed to reinforce its regional presence and enhance its offerings across marketing, communications, and sponsorship services.
Team V.DIR-EM-UAE
