M+C Saatchi Middle East Acquires DUNE | 23 to Expand Sport & Entertainment Footprint in the Region
M+C Saatchi Middle East has announced the acquisition of DUNE | 23, one of the Middle East’s fastest-rising marketing and communications agencies. This strategic move aims to strengthen the agency’s position in the region’s dynamic sport and entertainment landscape. With this acquisition, M+C Saatchi Sport & Entertainment now establishes its sixth global office, designating DUNE | 23 as its flagship operation in the Middle East.
Launched in 2023 by Jamie Hosie and Lloyd McMillan, DUNE | 23 has rapidly grown into a significant player in the industry. The firm’s team of over 40 specialists delivers comprehensive marketing solutions across events, sponsorships, talent management, media, PR, social media, and production. Their client portfolio features prominent names such as Emirates Dubai 7s, Mubadala Abu Dhabi Open, LIWA Festival, SailGP, Zeekr, Dubai Watch Week, and the Longines Global Champions Tour.
“This acquisition represents a milestone in our growth journey and reinforces our leadership in a space where brands and culture intersect,” said Scott Feasey, CEO of M+C Saatchi Middle East. “DUNE | 23 brings in-demand expertise and a highly-motivated team that’s deeply rooted in fandom, helping us amplify our regional impact.”
The integration significantly expands M+C Saatchi Middle East’s capabilities in sport, entertainment, and experiential marketing, enhancing its holistic service offerings. Following the acquisition, the agency now boasts a combined team of over 160 professionals across the region.
Robin Clarke, Global CEO of M+C Saatchi Sport & Entertainment, highlighted the move’s global relevance: “Our expansion into the Middle East is both a response to increasing client demand and a recognition of the region’s immense opportunities. The speed and scale at which Jamie and Lloyd built DUNE | 23 is extraordinary, and I’m excited for the next chapter together.”
For co-founders Jamie Hosie and Lloyd McMillan, the acquisition signals a new era of growth and innovation.
“Becoming part of M+C Saatchi is a defining moment,” noted Lloyd McMillan. “It broadens our reach, enhances what we can deliver, and elevates the impact we can create for our partners.”
“We’re incredibly proud of how far we’ve come,” added Jamie Hosie. “We’ve built a bold, homegrown brand anchored in regional insight. Now, with the backing of a global network, we’re ready to supercharge ideas and reshape the future of sport and entertainment in the Middle East.”
This integration marks a major advance for both agencies, reinforcing M+C Saatchi Middle East’s position as a trailblazer in integrated marketing across the region.
— V.2 Editorial Team
