WPP Media Launches as Fully Integrated AI-Powered Media Company
In a bold step toward redefining global marketing, WPP has officially launched WPP Media, a fully integrated, AI-powered media company that replaces the former GroupM as its worldwide media arm. This launch signals a transformative shift in how major brands connect with audiences by leveraging cutting-edge technology and data-driven strategies.
With over $60 billion in annual media investments under management, WPP Media now serves more than 75% of the world’s top advertisers across 80+ global markets. The new entity brings together renowned agency brands—Mindshare, Wavemaker, and EssenceMediacom—under a unified structure, allowing each to continue serving clients with dedicated teams while benefiting from shared technology, support, and AI-infused capabilities.
At the heart of this reinvention is WPP Open, the group’s proprietary AI-enabled marketing platform. WPP Open connects media, data, and production functions, enabling seamless delivery of creative, commerce, and personalized media services at scale. Backed by a £300 million annual investment and partnerships with leading AI firms, WPP Open is central to WPP Media’s promise of delivering unified, data-driven solutions for the world’s largest advertisers.
Brian Lesser, CEO of WPP Media, highlighted the urgency of this evolution:
“Consumers already expect advertising to be relevant and engaging, and buying experiences to be seamless; those expectations are only going to accelerate in the age of AI. WPP Media is built for a world in which media is everywhere and in everything. By investing in our AI-powered products, integrating our offerings with data and technology, and equipping our people with future-facing skills, we’re helping our clients stay ahead of rapidly changing consumer behavior.”
The launch of WPP Media not only reflects the growing demand from marketers for fully integrated capabilities but also positions WPP as a leader in the AI-driven transformation of the media industry. By consolidating its offerings into a single, AI-powered operating model, WPP Media aims to unlock new growth opportunities and deliver measurable improvements in campaign performance for clients around the globe.
Team V.3-UAE
