As part of the institutional tour that the Argentine Football Association (AFA) is conducting in Dubai, Leandro Petersen, Commercial and Marketing...

How AI Turned Carrefour into a Real-Time Advertising Platform Artificial Intelligence (AI) is having a transformative impact across industries, and...

AdTech of Arabia: Launching the MENA Region’s Founding CommitteeToday marks a significant milestone for the future of AdTech in the...

Indian Advertising Legend Ramesh Babu: Five Decades Shaping UAE’s Visual History Ramesh Babu, an eminent Indian advertising designer, has etched...

Aleph Reaches Major Milestone with SMC Media Investment in Middle East Today marks a pivotal moment in Aleph's history, as...

Yalai Secures $12 Million in Series A Funding to Boost AI-powered Learning Solutions Cairo, Egypt – In a significant stride...

Yalai Secures $12 Million in Series A Funding to Boost AI-powered Learning Solutions Cairo, Egypt – In a significant stride...

Dubai Marks a Decade With North Star, Sets New Record for Global Participation This year marks the tenth anniversary of...

Why a Fully AI-Driven Ad Agency Remains a Fantasy—And Why That’s a Good Thing In an era where artificial intelligence...

Financial Times Names New Creative Agency in Move for Global Growth The Financial Times (FT), a renowned player in global...