Abdulla bin Mohammed bin Butti Al Hamed, Chairman of the National Media Office (NMO) and Chairman of the Board of Directors of the UAE Media Council, conducted a series of high-level bilateral meetings with leading global media and technology companies during his participation in the Cannes Lions International Festival of Creativity in France. He was joined by Dr. Jamal Mohammed Obaid Al Kaabi, Director-General of the National Media Office.
These meetings form part of the preparations for the upcoming BRIDGE Summit, scheduled to take place in Abu Dhabi this December. The discussions are aimed at fostering strategic international partnerships and enriching the summit’s content with global expertise.
During these engagements, Al Hamed discussed potential collaborations focused on the development of future-oriented media strategies, support for media startups, utilization of advanced digital technologies to enhance national media platforms, creative marketing and data analytics, innovative digital advertising solutions, and the establishment of impactful partnerships to be highlighted at the BRIDGE Summit.
Al Hamed emphasized that these efforts are vital to strengthening the frameworks of cooperation with regional and international partners, empowering an integrated media ecosystem that supports national ambitions and nurtures an environment of success and creativity.
“We are committed to engaging with leading international media leaders to spotlight the BRIDGE Summit as a pivotal platform for shaping the future of global media,” Al Hamed said. “The summit will serve as a collaborative space for visionary dialogue, knowledge exchange, and strategic partnerships that position the UAE at the heart of global media transformation.”
Participants in these influential meetings included Barry O’Brien OAM (Founder & Chairman, Atomic 212), Asier Carazo (Chief Strategy Officer, Atomic 212º), Joseph Inzerillo (Executive VP, Salesforce company), Rayan Karaky (Managing Director – International Expansion EMEA & South East Asia, Amazon Ads), Mohamad Itani (Head of Partnerships, EMEA, Amazon Ads), Filip Jabbour (Regional Head of Advertising, MENA, Amazon), Tanzeen Syed (Managing Director, Head of Consumer Internet and Technology, General Atlantic), and Linda Sheng (General Manager Global Business, MiniMax).
Team V.4-EM-UAE








